Northbased - My Journey
From small side projects to a full-time mission delivering impactful digital solutions.
Who I Am
I’m Alex Ahlgreen Westergaard, founder of Northbased. I started this company with a clear mission: to help businesses grow and operate more efficiently through high-quality web development and system integration.
With years of experience across the digital landscape, I’ve seen the real challenges organizations face during digital transformation. My work bridges technology and strategy, combining deep technical expertise with a practical understanding of business goals to deliver solutions that drive measurable impact.
At Northbased, I continue to partner with companies of all sizes to build lightweight, elegant, and powerful web solutions designed to scale, simplify, and accelerate their success.
Core Values
The principles that guide my work and relationships.
Quality
I focus on doing things well. Every line of code, design choice, and interaction is handled with attention to detail.
Transparency
I communicate openly and clearly. Clients know what I’m doing, why it matters, and what to expect next.
Innovation
I keep learning and exploring. New tools and methods are applied thoughtfully to create better, more effective solutions.
What Clients Say
Northbased has been a great sparring-partner
"Working with Northbased has been a joy in every aspect. They deliver a top notch solution and make sure to cover all the angles."
Northbased Did Their Best - And It Shows!
"Working with Northbased has been a really smooth and positive experience. They were easy to talk to, quick to respond, and totally got what I wanted for my website. The end result is just what I hoped for - clean, modern, and it works perfectly. Big thanks to the team for making the process so easy. Would definitely recommend them!"
Northbased made our new website-project a walk in the park.
"Northbased took on a project of ours and create a good, high quality solution. And even when problems surfaced, they were easy to contact and work with and everything got fixed without issue."
Northbased helped me turn my website ideas into reality
"I used Northbased when I needed help setting up my content creator page (Gamertias) and getting my webshop (PokePulls) up and running. From the start, they took the time to understand what I wanted and made sure my wishes were clear. Throughout the whole process, there was good communication, so in the end, I got a result I was happy with."
Was always open to try and solve our weird requests
"Working with Alex has always been easy and without delay. Whatever weird problem we had to solve for various esports events, he was always ready to give it his best shot"
Working with Northbased has been a very positive experience
"They are professional, reliable, and genuinely focused on delivering quality. Communication was clear, and they showed great flexibility when challenges arose"
Let's Work Together
Let's discuss how I can help you achieve your digital goals and create exceptional experiences for your employees/customers.